Webscrapers Used: Octoparse, Apify
Data Points: approx.163,000 entries scraped between Nov 2024-Apr 2025
Scraped Platforms: TikTok, X
Project Details: This project examined disability representation and awareness in the online fandom for Fourth Wing and Rebecca Yarros’s Empyrean series, one of the most popular Romantasy series. I used web scrapers to collect fan posts from TikTok and X, measuring how much of the fandom’s conversation engages with disability.
Presentation: 40th Annual Pacific Rim International Conference on Disability and Diversity. Honolulu, HI
Project Details: Field Forensics, the US patent holder for a two-chamber chemical neutralizer originally developed in Germany, asked to evaluate the US market for ExNeutrAll as a hazardous chemical neutralizer for labs and limited crime scenes.
Lisa Marshall and I interviewed experts in defense/CBRN, university EH&S, and public-safety hazmat, tested 15 assumptions behind the company’s starting plan, and scored 11 market segments on 11 weighted criteria. We also mapped how each segment buys, defined the regulatory line between ExNeutrAll and SkinNeutrAll, and benchmarked more than 10 competitors.
Deliverables:
Beachhead market analysis covering:
Assumption status
Segment map
Ideal customer profiles
Competitor matrix
Ranked segment scores
Lead product recommendation: Formalin lab SKU and a high-concentration acid field SKU. Included a 90-day action plan, recommending an independent validation testing program.
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