I believe in brand consistency with creative innovation. My experience in digital storytelling, brand strategy, and audience engagement lets me creatively contribute ideas, data-driven campaigns, and communication strategies that enhance brand presence and drive measurable growth.
Brands Managed (Past and Current):
Huthmaker Violins is a violin shop in Atlanta with sales of fine string instruments, complete repair and restoration workshops and rentals. I provided a long-term communications campaign recommendation to consolidate their brand image. In addition, I also create short-form video content for their social media channels (YouTube, Instagram, Facebook, and Threads).
The Department of Communication's socials serve to amplify and connect faculty and students to exciting events and recent accomplishments. In six months, I grew their Instagram following by 43%, collecting over 30,000 impressions a month on a M-F content schedule, and grew their LinkedIn by 86% in three months.
